A Study on the Design Thinking Process With Difficult Keyword

DS 30: Proceedings of DESIGN 2002, the 7th International Design Conference, Dubrovnik

Year: 2002
Editor: Marjanovic D.
Author: Nagai, Y.; Noguchi, H.
Section: Design research and technology
Page(s): 211-216


We focused on designer's drawing to know how designers made images of design object from given keywords. We thought that difficult keyword would give us good clues to know thinking path of designer. An experiment was held to examine designers’ creative thinking. The subjects were assigned a task to design ‘a chair which gives sad image’. Subjects’ drawings were evaluated and words on sketches were structured into meaning hierarchy. From the results, we found that when the design goal was difficult to convert to the forms, designer tried decomposing the meaning of design goal into the adequate level to be able to image forms. Based on this study, we presented a model of thinking path for understanding the creative thinking process of design.

Keywords: Design, Creativity, Thinking process, Experiments


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