Factors that contribute to collective creativity development in organizations
DS 85-2: Proceedings of NordDesign 2016, Volume 2, Trondheim, Norway, 10th - 12th August 2016
Year: 2016
Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas
Author: Medeiros Leopoldino, Kleidson Daniel; Aguirre González, Mario Orestes; Marques Júnior, José Arnaud
Series: NordDESIGN
Institution: 1: Federal University of Rio Grande do Norte, Brazil; 2: Federal University of Rio Grande do Norte, Brazil; 3: Federal University of Rio Grande do Norte, Brazil
Section: Collaboration & Creativity
Page(s): 237-247
ISBN: 978-1-904670-80-3
Abstract
In the 1990s, companies used to concentrate their efforts searching for greater quality in their products and services, and higher productivity in their processes. In the last decade, organizations have been focusing their efforts in the creative development of products, services and business as the basis for innovation. In this approach, this study aims to present the factors that contribute to the development of collective creativity in organizations, given that creativity is a factor that promotes innovation. For this, was made a literature review about collective creativity in database Capes. Before exploratory analysis there were obtained 85 papers. A detailed analysis of the papers shows that there are indications of factors that influence positively the development of collective creativity in organizations such as: management practices based on trust, interaction of culture and mutual inspiration, cooperation capacity in solving tasks, psychological safety, multiculturalism, psychological diversity, multidisciplinarity, specific professionals for organizational creativity’s promotion, flexible and efficient sectorial relations and organizational memory. For future researches, it is indicated the use of a quantitative approach in order to verify the real impacts of factors positively associated with collective creativity exposed in this research.
Keywords: Teamwork, Collective Creativity, Product Development, Innovation