THE CONCEPTUAL DISTANCES BETWEEN IDEAS IN COMBINATIONAL CREATIVITY
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Han, Ji; Shi, Feng; Park, Dongmyung; Chen, Liuqing; Childs, Peter R. N.
Series: DESIGN
Section: DESIGN INNOVATION
Page(s): 1857-1866
DOI number: https://doi.org/10.21278/idc.2018.0264
Abstract
Combinational creativity plays a significant role in design for supporting designers in producing creative ideas at early phases of design. This study provides insights into conceptual distances for forming combinational ideas. The results from a case study indicate that far-related ideas are used more often than closely-related ones to produce creative combinational designs and that far-related ideas could lead to more creative outcomes. The study provides new insights to aid designers in understanding the value of combinational creativity, and support in the production of creative designs.
Keywords: design creativity, conceptual design, idea generation, combinational creativity, conceptual distance