Inspirational Stimuli Improve Idea Fluency during Ideation: A Replication and Extension Study with Eye-Tracking

DS 116: Proceedings of the DESIGN2022 17th International Design Conference

Year: 2022
Editor: Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author: Henrikke Dybvik (1), Filip Gornitzka Abelson (1), Pasi Aalto (1), Kosa Goucher-Lambert (2), Martin Steinert (1)
Series: DESIGN
Institution: 1: Norwegian University of Science and Technology, Norway; 2: University of California, Berkeley, United States of America
Section: Human Behaviour and Design Creativity
Page(s): 861-870
DOI number:
ISSN: 2732-527X (Online)


We replicate a design ideation experiment (Goucher-Lambert et al., 2019) with and without inspirational stimuli and extend data collection sources to eye-tracking and a think aloud protocol to provide new insights into generated ideas. Preliminary results corroborate original findings: inspirational stimuli have an effect on idea output and questionnaire ratings. Near and far inspirational stimuli increased participants’ idea fluency over time and were rated more useful than control. We further enable experiment reproducibility and provide publicly available data.

Keywords: design cognition, conceptual design, eye tracking, experimentation, replication

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