Analysis Designers' Process of Insight Generation through Empathy with Users

DS 116: Proceedings of the DESIGN2022 17th International Design Conference

Year: 2022
Editor: Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author: Akira Ito, Yuki Taoka, Shigeki Saito
Series: DESIGN
Institution: Tokyo Institute of Technology, Japan
Section: Human Behaviour and Design Creativity
Page(s): 891-900
DOI number:
ISSN: 2732-527X (Online)


This study aims to investigate the good way to generate insight through empathy with users. The fifteen experiment participants drew thinking processes of understanding users and defining insight statements while generating insight statements based on a given interview transcript. The thinking processes were assessed by qualitative coding, and the insight statements were evaluated. The results identified the types of thinking that should be avoided when gaining insights. This paper proposes a framework to categorise designers’ process of gaining insight.

Keywords: design thinking, problem solving, insight, empathy, design cognition

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