Design Strategies to Promote Intercultural Meaningful Social Interactions

DS 116: Proceedings of the DESIGN2022 17th International Design Conference

Year: 2022
Editor: Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author: María Laura Ramírez Galleguillos, Aya Eloiriachi, Büşra Serdar, Aykut Coşkun
Series: DESIGN
Institution: Ko
Section: Industrial Design
Page(s): 2193-2202
DOI number:
ISSN: 2732-527X (Online)


Intercultural interactions encourage social inclusion and diversity, but they are often avoided due to prejudices. Intercultural Meaningful Social Interactions (IMSI) can overcome such prejudices; still, the literature lacks guidelines on how to promote them by Design. In this study, we propose eight design strategies to facilitate these interactions, which were originated by bridging four theories for prejudice reduction and exemplar IMSI experiences of 15 intercultural participants. This paper presents the strategies and discusses their use to inspire new design concepts for promoting IMSI.

Keywords: intercultural meaningful social interactions, design strategy, bridging concepts, design research, human-centred design

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