Biomaterials in Everyday Design: Understanding Perceptions of Designers and Non-Designers

DS 116: Proceedings of the DESIGN2022 17th International Design Conference

Year: 2022
Editor: Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author: Nurul 'Ayn Ahmad Sayuti (1,2), Bjorn Sommer (2), Saeema Ahmed-Kristensen (3)
Series: DESIGN
Institution: 1: Universiti Teknologi MARA, Malaysia; 2: Royal College of Art, United Kingdom; 3: University of Exeter Business School, United Kingdom
Section: Industrial Design
Page(s): 2223-2232
DOI number:
ISSN: 2732-527X (Online)


The application of biological materials in everyday design is gaining traction and designers are encouraged to employ biological systems through biodesign and biophilia. However, there is a deficiency in the understanding of potential consumers’ perceptions. This paper compares the perception of non-designers as well as designers towards design-embedded bio-materials. Data was collected from 234 respondents using an online survey. The findings were gathered by evaluating perception in terms of desirability, practicality, aesthetically, and familiarity with living and non-living biomaterials.

Keywords: perception, biomaterials, product design, industrial design, user experience

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