Potentials and goals of models in strategic product planning and innovation management

DS 122: Proceedings of the Design Society: 24th International Conference on Engineering Design (ICED23)

Year: 2023
Editor: Kevin Otto, Boris Eisenbart, Claudia Eckert, Benoit Eynard, Dieter Krause, Josef Oehmen, Nadège Troussier
Author: Gräßler, Prof. Dr.-Ing Iris; Koch, Anna-Sophie; Tušek, Alena Marie
Series: ICED
Institution: Paderborn University, Heinz Nixdorf Institute
Section: Design Methods
Page(s): 2915-2924
DOI number: https://doi.org/10.1017/pds.2023.292


New trends and technologies in product creation increase complexity, but at the same time create new potentials such as efficiency rise in task processing by Artificial Intelligence. Established models in the early phase of product creation such as the W-model or the Aachener Innovation Management model, do not fully exploit these new potentials in the field of strategic product planning and innovation management (SPPIM). For this reason, existing models are analysed in SPPIM in order to derive a requirements profile consisting of potentials and goals for a new model. A new model in SPPIM lays the foundation to support companies in enabling a more efficient task fulfilment by taking advantage of new technologies and trends. To guide the development of advanced SPPIM models, the derived potentials and goals are applied to the guideline VDI 2220:1980.

Keywords: Innovation, Early design phases, Product-Service Systems (PSS), New product development

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